Tuesday, January 26, 2010

The origin of the Egg McMuffin. (Both of them.)


Factoid # kabillions and kabillions sold;


About 3/4 of a mile inland from 101 at the Milpas St. off ramp in Santa Barbara, you will find the McDonald's franchise owner that invented the Egg McMuffin.


I shit you not.


And this bold, brazen, forward looking franchise owner came extremely close to losing his franchise back to the McDonald's Corp.


For the same price that he paid for it. By defying the iron clad legal conditions of only serving what the Micky 'D Corp. dictated.


And worse! Not using foods and ingredients that were bought from McDonalds "meat-gristle and tater-tumor" suppliers.


This McDonalds franchise owner hucked a Monkey wrench into the gear and cog section of the corporate machine, that led to open revolt by his fellow franchiser's.


Doing so at the "Annual Meeting of Stockholders" he poked them all in the eye with his pie chart.


That showed that his little egg, Canadian bacon, cheese thingie on an english muffin, had added approx. 220,000 thousand dollars a year to his "bottom line."


This was in late 1970 or early 1980 dollars.


Because nobody, anywhere orderd a hamburger before 10 minutes to eleven.


But they had to be open, slinging the tasty little beef hockey pucks from 8:30 am on.


This resolute loyalty to all things beef being ordered and decreed by the Head Kroc of...


Excuse me, Mr. Ray Kroc of...


Well! This here bottom line info on the non-beef bonafides of his breakfast offering set the hearts and minds of his fellow franchisers in a mood to have him declared to be the patron saint of the breakfast sandwich.
(Domenei, Hominei, hold the pickle, hold the relish)


Where as, minutes previous, they looked upon him with out pity. As an out of step malcontent.


Yes. This really did occur. (Or did it?)


Stop into his place and read the tale from the framed wall of newpaper articles that relate a true modern day David and Goliath tale.


Goliath brought down by one Egg McMuffin pie chart report upside the noggin.


Mr. Ray Crock of... keeping his head only by quickly changing sides and declaring that every one of his McDonald franchise holders could sell these little beefless abominations.


But only from 8:30am till 11::00am


And we'll call them...


Something I can copyright, before the actual creator of it does!


Decreed Mr. Ray Kroc of...
***********************


WHAT IS TRUTH?


Post-scriptoid-factoid # (we're no longer sure)


I went searching last night for more information on the McDonalds, Egg McMuffin inventor.


I learned that his name was Peterson.


But then I learned that the story going around today is that the Egg McMuffin invention was a warm, fuzzy, "inhouse collaboration" with the head of McDonalds-Ray Kroc of....


All I can tell you is that the framed newspaper articles upon the wall of Petersons, Milpas St. franchise told a decidely different story, the last time that I was there in 1990-1991.


They related a story of a franchise owner that was faced with the impending loss of his franchise.


Until he showed up at the "Annual stock=holders meeting" unannounced.


And proceeded to show his eggy, cheesey, bacony, muffiny pie chart pugilistic skills.


Socking one and all upside their "bottom line" with the evidence of his egg, cheese Canadian bacon, on an english muffin's, undefeated financial record against the burger.


Between the hours of 8:30 am and 11:00 of course.


It has been said thet;


"History is written by the one who wins the Burger war."


Could this be the "smoking Burger" that proves that this is so?


I can see that I am gonna have to make another pilgrimage to the Egg McMuffin Holy Land Mecca, On Milpas St. in Santa Barbara.


Which is only about 43-44 miles from my present location.


To in search of the truth of this matter.


And a decent vanilla milk-shake.


The Davinci Code has nothing on this!


wwm
************


I SHIT YOU NOT! (part 2)


post scriptoid-factoid to the post-scriptoid-factoid above.


I'm sure you know the basic reverse L layout of most McDonalds.


With the bathrooms at the back of the long line of the reverse L.


And the counter where you order, accross the front of the short line of the reverse L.


The owner of the franchise on Milpas St., in Santa Barbara, who slayed the McDonalds Burger Goliath with his breakfast sandwich, has covered the walls within the reverse L with skinny framed mirrors.


Now;


We know that if you look at letters and words in a mirror, they become reversed.


But if you look at letters and words that have been reflected off of two mirrors, they right themselves again.


By covering the inside of the public dining area with these skinny mirrors, there is no seat within this McDonalds, that you can not read the menu that is over the front cashier counter.


FROM YOUR SEAT!


You can be at the back of the reverse L. Facing the doors to the bathroom at the very back of the reverse L. And still read the entire menu. Over the order counter. Which is behind you, all the way at the end of the long line in the reverse L. And around the friggin' corner!


By "bouncing" the reflected letters off an "even" number of mirrors.


I know that I have already said this once about this guy, but get ready, here it comes again.


I SHIT YOU NOT!


Smokey burger grease.
Solid walls of mirrors.
An ever changing "genisis story" for the creation of the Egg McMuffin...


Equals smokey greasy reflected and reversed quasi truths.


That while not healthy, are somewhat tasty.


And they go down easy!


These boys are up to something!

2 comments:

Anonymous said...

Unbelievable, that' s exactly what I was seeking for! You just saved me alot of work

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